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Salon Promotions: Creative Blueprints for Success

ISBN: 9781562533502
Publisher: Milady
Edition: 1
Publication Date: 1997-08-12
Number of pages: 406
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Description


New beauty professionals will appreciate the ease with which they will be able to promote themselves and their salon with the solid marketing theory and step-by-step plans found in this book. Information on media advertising, planning a year long advertising campaign, maintaining promotion budgets and more will provide key elements for success.

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