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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians (How to Do It Manuals for Librarians)

ISBN: 9781555708894
Publisher: ALA Neal-Schuman
Edition: 1
Publication Date: 2013-03-07
Number of pages: 200
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  • Regular price $26.17

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It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includesFour complete programs from both public and academic librariesA step-by-step organization guide, with a variety of feedback and assessment forms which can be used as modelsNumerous examples of well-executed plans and outcomes

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