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Managing and Growing a Cultural Heritage Web Presence: A Strategic Guide

ISBN: 9781856047104
Publisher: Facet Publishing
Publication Date: 2011-05-30
Number of pages: 224
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  • $107.14
  • Regular price $99.95

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Description


This timely book guides the reader through the best approaches to developing or maintaining a cultural heritage Web presence. It includes tips and best practices, along with thorough examples and data from large and small cultural heritage institutions. Key sections include: Evaluating your current Web site Content Outside your site: RSS, syndication, API's Building a Web strategy Web policies Traffic and metrics Budgeting Web 2.0 The Web site project A companion Web site provides template downloads, links, white papers, and other up-to-date information.

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